{"id":1805,"date":"2019-08-19T07:50:38","date_gmt":"2019-08-18T22:50:38","guid":{"rendered":"https:\/\/xtech.mec.co.jp\/?p=1805"},"modified":"2021-05-12T18:19:35","modified_gmt":"2021-05-12T09:19:35","slug":"%e3%82%b7%e3%82%a7%e3%82%a2%e3%83%aa%e3%83%b3%e3%82%b0%e3%82%a8%e3%82%b3%e3%83%8e%e3%83%9f%e3%83%bc%e3%81%ae%e4%bc%9d%e9%81%93%e5%b8%ab%e3%80%81%e7%9f%b3%e5%b1%b1%e3%82%a2%e3%83%b3%e3%82%b8%e3%83%a5","status":"publish","type":"post","link":"https:\/\/xtech.mec.co.jp\/en\/articles\/1805","title":{"rendered":"Sharing economy activist Anju Ishiyama cherishes the approach to creating \u201cconnections\u201d and gaining \u201ctrust\u201d"},"content":{"rendered":"

The sharing economy. Even if you have never used \u201cAirbnb,\u201d \u201cUber,\u201d or \u201cMercari,\u201d most of you are likely to have at least heard of these names. Sharing services have spread rapidly over the past few years, and the sharing economy has established itself firmly in Japan.<\/p>\n

\u201cUntil now, the only types of human relationship were \u2018blood relationships,\u2019 \u2018territorial relationships,\u2019 and \u2018organizational relationships.\u2019 This began to change significantly with the development of the sharing economy. Consumption activities have changed, from paying money to a company for a service, to paying money to an unknown individual for a service; also, not just money, but services offered in good faith have started to appear as well. The shape of assets has changed, from \u2018money\u2019 assets to \u2018connection\u2019 assets. We are entering the era of social capital.\u201d<\/p>\n

That\u2019s what sharing economy activist Anju Ishiyama says. What needs to be done to gain trust in such an era, when connections with people become assets? We discuss how to meet a lot of people and gain trust.<\/p>\n

INDEX<\/h2>\n

\u30fbEncountering the sharing concept, which \u201cthe previous hypothesis led to.\u201d<\/a>
\n\u30fbSharing can add value by increasing dependency and psychological wellbeing.<\/a>
\n\u30fbWhile the \u201csolving with money\u201d infrastructure is well-established, what would a society be like that could operate without it<\/a>
\n\u30fbRevealing your true self to gain trust<\/a>
\n\u30fbFirst, let\u2019s try to cover the path from consumption to sharing<\/a>
\n\u30fbTakeaway<\/a><\/p>\n


\nAnju Ishiyama
\nBorn in 1989, a representative of \u201cPublicMeetsInnovation,\u201d which is a think tank for the millennial generation.
\nExecutive Manager, Secretariat, and Public Affairs, Sharing Economy Evangelist, the Cabinet Secretariat, Government of Japan.
\n<\/small><\/p>\n

Encountering the sharing concept, which \u201cthe previous hypothesis led to.\u201d<\/h2>\n

Ms. Ishiyama carries out a wide range of activities as a sharing economy activist. What was the reason for delving deeper into the concept of sharing?<\/p>\n

Ishiyama:<\/strong> \u201cFirst of all, in terms of my career, I felt a great sense of incongruity from the fact that \u2018corporate organizational logic has priority over individual life.\u2019<\/p>\n

I joined Recruit as a new graduate and worked as a human resources consultant, carrying out support operations for big corporate clients. In doing this, I saw that the number of positions is determined by events beyond our control, such as economic fluctuations, leading to a situation where 100 people were hired last year, but only 10 people can be recruited this year, or I would be working in Okinawa until yesterday, then suddenly I was transferred to Hokkaido, and I had to leave my family. From the perspective of the individual, there is a feeling of social distortion in such events, where the rationality of the organization is given priority, even over very big issues. I met the concept of \u2018sharing\u2019 while thinking about a society where there is freedom to choose from options that don\u2019t depend on an organization, and what kind of infrastructure individuals could choose.<\/p>\n

In my private life, my parents managed a shared house, and I felt that people with many personal connections in their home environment live a richer life. Therefore, encountering the concept of \u2018sharing\u2019 was also a moment when the hypothesis \u2018even if you aren\u2019t bound by a social framework, it is still possible to live if there is a connection among people,\u2019 which I felt in my private life, was affirmed.\u201d<\/p>\n

In order to delve deeper into the concept of sharing from there, she made a career change to CrowdWorks, and while deepening her knowledge of the sharing economy, she was recruited by CNET to do serialized writing and began to disseminate information in the context of lifestyle. In recent years, the expansion of the sharing economy in Japan, such as Airbnb, Uber Eats, and Mercari, has been remarkable. Mrs. Ishiyama, who is at the forefront of the sharing economy, has felt certain changes over the last couple of years.<\/p>\n

Ishiyama:<\/strong> \u201cMarket size data in the sharing economy reveals that the concept of ownership is decreasing among consumers, and the idea that it is \u2018better to share than buy\u2019 is increasing. I think that the interest group has expanded considerably over the past one or two years. Up until now, most people in the interest group had an IT antenna, but recently the interest of elderly people and housewives has grown to a high level. Interview requests from newspapers come from the culture and life information departments, not from the economics department. In that sense, I feel that sharing is attracting attention, not only from the aspect of consumption, but also from the ideological perspective, such as \u2018supporting and sharing.\u2019\u201d<\/p>\n

Sharing can add value by increasing dependency and psychological wellbeing<\/h2>\n

<\/p>\n

What are the benefits of using the sharing economy and what value do people create when they interact?<\/p>\n

Ishiyama:<\/strong> \u201cIn the past, it was said that it is easy for people with communication skills to have connections and social capital, but the sharing economy has led to the \u2018democratization of connections,\u2019 and everyone can now increase their human relations and work options. In terms of human relations, it is significant that, in addition to the three contact points of \u2018blood relationships,\u2019 \u2018territorial relationships,\u2019 and \u2018organizational relationships,\u2019 the number of new contact points has increased to include \u2018consumption,\u2019 \u2018hobbies,\u2019 and \u2018values.\u2019 The contact points of consumption and hobbies have been greatly expanded by technology. For example, in the case of the lending and borrowing of soy sauce among neighbors, the development of technology has made it possible to visualize the remaining quantity of soy sauce, not only of neighbors, but also of people living overseas, and instantly connect with those who need it. Lending soy sauce to people living overseas is an extreme example, but it is very valuable to be able to easily lend\/borrow, buy\/sell, and have joint ownership among individuals in a wide range of cases. Shared housing, ride sharing, etc., can reduce daily living costs by sharing property among individuals, and even if one\u2019s lifeline breaks down, it is possible to cover it by connecting with others.<\/p>\n

With the expansion of the sharing range, it has become possible to build new relationships. If you use social media, you can find and connect with people who have similar interests and values. In addition, what was previously just consumer behavior has changed into a connection with people through the sharing economy. You usually don\u2019t become friends with a hotel doorman, but if you stay at a private house, you can communicate with people and connect with them through social media afterwards. Increasing multiple connections leads to increasing your locations, so I think that increasing psychological wellbeing by making choices is the value of the connection among people created by the sharing economy.<\/p>\n

In terms of work, earning money without relying on one company has become more popular. Even when people aren\u2019t good at interpersonal communication in a real organization or company, some people can work anonymously online through Cloudworks, etc., and also, for example, a manhole enthusiast, after retirement, can organize two-hour tours explaining manholes. A housewife who is good at cooking meals and cleaning can use \u2018Tasukaji\u2019 to connect with people who need these services. Previously, it was hard to get paid by individual units, but by using the sharing economy, it has become possible to take advantage of this as a job.\u201d<\/p>\n

<\/p>\n

Ishiyama:<\/strong> \u201cIn this era when there is no right answer and there are many uncertainties about what will happen, I think that the valuable aspect is that there are multiple options. From the perspective of regional regeneration, even in depopulated areas where public services and companies are withdrawing, it would be nice if the safety net could be supplemented by sharing, like, for example, a local person sending his grandma to hospital in a ride share.<\/p>\n

In that sense, I hope that sharing will not only become widespread, but also become an alternative way for anyone to enjoy new richness.\u201d<\/p>\n

While the \u201csolving with money\u201d infrastructure is well-established, what would a society be like that could operate without it?<\/h2>\n

<\/p>\n

In conventional consumption activities, a lot of people who have only received \u201cservices in exchange for money\u201d are hesitant about the mechanisms behind a sharing economy made up of \u201cnot only money, but services offered in good faith.\u201d However, Mrs. Ishiyama says she is afraid that we are moving toward a society lacking in good faith.<\/p>\n

Ishiyama:<\/strong> \u201cIn the first place, in modern society, one of the reasons why many people feel \u2018uncomfortable around people\u2019 is that it is easier to rely on money than to rely on people, because reciprocity is troublesome.<\/p>\n

However, because everything can be solved with money, the relationships among people have become diluted. As a result of relying on the monetary economy for all relationships and consumption, resourcefulness, the ability to judge people, and the ability to build relationships have declined, and this has caused social problems, such as 30,000 people dying alone at home without anyone knowing and 700,000 people isolating themselves from society.\u201d<\/p>\n

In modern times, the infrastructure is constructed around \u201csolving with money.\u201d On the other hand, in order to create a society that can live without it, that is, based on resourcefulness and good faith, people who can create relationships on trust are needed. So, how should we build relationships based on trust?<\/p>\n

Ishiyama:<\/strong> \u201cThe important thing is to accumulate \u2018reciprocal\u2019 interactions. Sharing is not \u2018Give and Take.<\/strong>\u2019 It is important not to ask to take something in return, but to know the joy of giving.<\/p>\n

For example, if I make breakfast for everyone in a shared house, I am happy to make it, and that alone gives me richness. Of course, I\u2019m glad if people are happy in this way, but it is very important that the thought process changes. A long time ago, trust in the system was the most infiltrated aspect. In terms of work, what company does the person work for and what is their annual income? Such a third party\u2019s evaluation determined one\u2019s own status and earned trust.<\/p>\n

However, in the future, technology is initiating a change toward \u2018distributed trust,\u2019 where the trust of various people, that is, a set of evaluations from individuals, determines their trust. People are going to look at Mercari, ride sharing, and other ratings in the sharing economy to determine whether they can trust a person.\u201d<\/p>\n

Revealing your true self to gain trust<\/h2>\n

<\/p>\n

Ms. Ishiyama actively utilizes the sharing economy on a daily basis and works with the government in her business; what is she conscious about when seeking to gain trust?<\/p>\n

Ishiyama:<\/strong> \u201cI try to reveal my true self as much as possible. Another thing, which is exactly what I\u2019ve been putting into practice with my extended family, is to do it while being aware of how much I\u2019m empathizing with the other people. Even in relationships with people other than blood relatives and love relationships, it is necessary to try to put yourself in the other person\u2019s shoes.<\/p>\n

For example, if a member of the extended family has an accident and has to pay a hospitalization fee of 10 million yen, how much can you contribute from your own wallet? If a person is a victim of sexual harassment on a daily commuter train, to what extent can you have a sense of ownership and put yourself in that person\u2019s place? I think it\u2019s very important to experiment with the mind and train the consciousness.\u201d<\/p>\n

Being yourself as much as possible; it\u2019s the same in business.<\/p>\n

Ishiyama:<\/strong> \u201cThere is no such thing as \u2018doing particular things to gain trust, because the other party is the government,\u2019 but in all business scenarios, to borrow words from Mr. Yokoishi\u2019s book \u2018Self-introduction 2.0,\u2019 I realize that we can gain trust only by communicating our vision.<\/p>\n

For example, even if I say to a politician, \u2018I want to popularize ride sharing,\u2019 I will get turned away at the door, so I say \u2018I want to help old ladies in depopulated areas that have little public transportation,\u2019 or \u2018I don\u2019t want to promote ride sharing as a business, but I want to create a sharing economy because I want to solve problems in Japan.\u2019 Another thing is sharing in real life, and whether this leads to trust. A vision is thinking about it purely as it is, and the way that one acts is material for others to use to judge trustworthiness.\u201d<\/p>\n

First, let\u2019s try to cover the path from consumption to sharing<\/h2>\n

<\/p>\n

Even though the sharing economy is spreading, there may be a lot of people who are concerned and reluctant to build relationships with resourcefulness and good faith. \u201cSharing is just an option, so it is not necessary to do it forcibly,\u201d says Mrs. Ishiyama. However, if you are a beginner in the sharing economy who feels concerned but still want to undertake the challenge, where should you start?<\/p>\n

Ishiyama:<\/strong> \u201cFirst, let\u2019s start with comfortable human relations. It is troublesome to be forced to get along with people in a company, but in many cases, you can exchange information and create connections if you have the same hobbies and preferences. First, determine the areas where you can get along with people and create human relations from there. If you deepen your relationships there, you may be able to help each other when something happens.<\/p>\n

If you want to use a sharing service, start with consumption. Stay at a private house instead of a hotel, use a ride share instead of a taxi. It\u2019s a good idea to start here.\u201d<\/p>\n

\n

Takeaway<\/h2>\n

\u30fbSharing is attracting attention not only from the aspect of consumption, but also from the ideological aspect of \u201csupport and sharing.\u201d
\n\u30fbThe \u201cdemocratization of connections\u201d allows people to have multiple options, such as human relations, work, and locations, which has improved psychological wellbeing.
\n\u30fbThe form of \u201ctrust\u201d has begun to change to \u201cdistributed trust,\u201d where one\u2019s trust is determined by a set of ratings from individuals.
\n\u30fbIn order to gain \u201ctrust,\u201d it is effective to show yourself as you are.
\n\u30fbThe first step is to start having comfortable relationships in places other than your workplace or organization.<\/p>\n<\/div>\n

Planning\uff1aYohei Azakami
\nEditing\uff1aBrightLogg,inc.
\nWriting\uff1aSakura Yamajyo
\nPhotography\uff1aNobuhiro Toya<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The sharing economy….<\/p>\n","protected":false},"author":2,"featured_media":1114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"1110","footnotes":""},"categories":[367],"class_list":["post-1805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tags-communication","tags-sharingeconomy","tags-psychologicalsafety","features-recommend","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/posts\/1805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/comments?post=1805"}],"version-history":[{"count":1,"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/posts\/1805\/revisions"}],"predecessor-version":[{"id":5216,"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/posts\/1805\/revisions\/5216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/media\/1114"}],"wp:attachment":[{"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/media?parent=1805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xtech.mec.co.jp\/wp-json\/wp\/v2\/categories?post=1805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}